Case Studies

Scant weeks before a major tradeshow, Critical Telecom, a specialist in broadband technologies for the outside plant, needed a U.S. market launch.

A leader in application virtualization, Trigence faced a common challenge for start-ups: How to generate media coverage for an exciting new technology before you have a customer willing to talk about it?

Quake Technologies wanted to alert the industry that it had just shipped its 100,000th Ethernet chip. While this achievement was a very important milestone for the company, it fell short of the threshold news value most of Quake’s trade media would set.

With few newsworthy announcements to make, Whitehill Technologies Inc., a document composition and format transformation software company, still needed to sustain media interest and generate ongoing coverage.

When Microsoft announced that it would be withdrawing support for its Windows 98 operating system, AssetMetrix, a service for PC inventory and asset analysis, saw an opportunity to showcase its abilities.

Analysts are highly influential in evaluating technology adoption in their definitive space, while also influencing customers’ purchasing decisions. Yet many public relations consider analysts to be even more challenging audience to reach than the media.

Xmark wanted to raise awareness of its infant protection products for healthcare facilities amongst the general public in the world’s largest media hub – New York.

GangaGen Life Sciences Inc., a developer of bacteriophage technology used in the prevention of food-borne disease, needed to bring its capabilities to the attention of general business and trade media.

The International BioNorth Conference and Exhibition is an annual opportunity for the Ottawa Life Sciences Council to build industry-wide awareness.