The challenge
The International BioNorth Conference and Exhibition is an annual opportunity for the Ottawa Life Sciences Council to build industry-wide awareness.
What inmedia did
We have been working with the OLSC on BioNorth for five years. Prior to the conference, we work closely with the OLSC to customize a media relations campaign. Key media are targeted well in advance with information about speakers, presentations and other interesting events. And we provide on-site media logistics for the duration of the conference.
The result
Trade and local media coverage for BioNorth continues to grow every year. Even when faced with competing newsworthy events, such as when BioNorth coincided with U.S. President George W. Bushβs visit to Ottawa in 2004, inmedia secured the same high level of coverage.
What our client said
βinmedia demonstrates a very high level of knowledge and understanding of the life sciences sector and the media that cover it. They consistently deliver excellent value and results.β
β Ken Lawless, President and CEO, OLSC
