The challenge
Quake Technologies, the market leader in 10 Gigabit Ethernet chips, wanted to alert the industry that it had just shipped its 100,000th chip. While this achievement was a very important milestone for the company, it fell short of the threshold news value most of Quake’s trade media.
What inmedia did
Instead of announcing just the shipment milestone, we prompted media to investigate where 10 Gigabyte Ethernet chips were being deployed.
The result
Quake received superb media coverage that cemented the company’s positioning as the technology and market leader in an emerging market.
What our client said
“Though our announcement was a really big deal for us, it wasn’t enough to secure coverage in the media we were targeting. inmedia developed a newsworthy story out of our news and generated the media coverage we were looking for. This is the kind of value-added service we have come to expect from inmedia over the four years we have worked with them.”
– Carolyn Raab, Vice President of Marketing, Quake Technologies
