Tackling the world’s toughest media market
The challenge
Xmark, a leader in locating and monitoring products for the healthcare and security markets, had been operating in key U.S. metro areas and wanted to raise awareness of its infant protection products for healthcare facilities amongst the general public in the world’s largest media hub – New York.
What inmedia did
Talking about Xmark’s technology alone was not enough to achieve the company’s objectives. To generate greater interest, we focused on the issue of infant protection in healthcare facilities and had experts and new mothers speak to the matter. We researched and targeted mainstream media prior to the announcement, securing on-site briefings.
The result
The targeted pitching resulted in major media coverage for Xmark, raising product awareness with the general public and promoting its technology.
What our client said
“In order to get the message out about our project, we needed a news story to take to the media. inmedia created a timely news angle to our story that made it stand out on the desks of some of the busiest editors in the U.S.”
– Diane Hosson, Marketing Manager, Xmark
