The challenge
Scant weeks before a major tradeshow, Critical Telecom, a specialist in broadband technologies for the outside plant, needed a U.S. market launch.
What inmedia did
We immediately executed our classic ramp up and roll out launch exercise to rapidly gain traction with the key media and analyst influencers in the U.S. We developed complete media materials, identified and, under embargo, briefed the most important media and analyst targets, pitched every aspect of the story, and booked briefings with Tier 1 media and analyst going to the trade show.
The results
Our target U.S. business, financial and trade media and analyst firms covered the launch. The company had a great show, and sales activity and customer interest spiked.
What the client said
“inmedia’s knowledge and expertise in public relations were vital in making Critical Telecom’s debut and product launch a success. Even with an incredibly tight schedule, they delivered remarkable results”
– Tamra Benjamin, Director of Marketing, Critical Telecom
