The challenge
Analysts are highly influential in evaluating technology adoption in their definitive space, while also influencing customers’ purchasing decisions. Yet many public relations consider analysts to be even more challenging audience to reach than the media.
What inmedia did
We view analyst briefings as a keystone of the marketing public relations programs we execute for clients. We conduct the necessary outreach and research to identify the most appropriate analysts for each individual client, develop highly effective briefing presentations, secure and participate in scheduled briefings.
The result
Our clients receive an impressive number of briefings with key analysts in their space that can not only validate their unique business proposition but also disseminate information about their company to the industry at large.
What our client said
“Industry analysts have been a very important part of our go-to-market strategies. inmedia’s strong analyst relations capabilities have helped us secure the necessary briefings to build industry awareness of our product.”
- Jay Litkey, founder, Symbium Corp.
