Generating news when there are no announcements
The challenge
With few newsworthy announcements to make, Whitehill Technologies Inc., a document composition and format transformation software company, still needed to sustain media interest and generate ongoing coverage.
What inmedia did
We executed a multi-faceted program for Whitehill that was not news release driven. We developed strong working relationships with target media and mined for opportunities to showcase Whitehill’s value proposition in ongoing coverage.
The result
Whitehill has been featured in insurance, legal, financial and software technology publications, positioning the company as a leader in its markets.
What the client said
“We selected inmedia over U.S. agencies because they had a proven track record of reaching key media in our primary U.S. marketplace. They approached our business with an enthusiasm and comprehensiveness that told us a lot about how they would represent us. In the nine months inmedia has been on the job, we have seen this approach deliver strategically meaningful media and analyst coverage in places we had not been able to reach before.”
– Jim Laffoley, Vice President of Marketing, Whitehill Technologies, Inc.
