The challenge
A leader in application virtualization, Trigence faced a common challenge for start-ups: How to generate media coverage for an exciting new technology before you have a customer willing to talk about it?
What inmedia did
Generating media coverage in enterprise IT publications without customer testimonials is tough. We executed a multi-faceted program that targeted analysts who did want to hear about Trigence’s cutting-edge technology and then we levered that analyst interest to secure bylined articles, speaking engagements and other exposure opportunities.
The results
Analysts took a strong interest in Trigence’s story, which helped generate media interest. Trigence spoke to investment and technology audiences, which broadened the coverage scope.
What the client said
“inmedia didn’t get stuck when we couldn’t offer up a lead customer who would speak to the media. They knuckled down and found us other ways to break our business and technology story.”
– Chuck Colford, co-founder and CEO, Trigence Corp.
