The challenge
When Microsoft announced that it would be withdrawing support for its Windows 98 operating system, AssetMetrix, a service for PC inventory and asset analysis, saw an opportunity to showcase its abilities.
What inmedia did
To capitalize on a breaking news story, both inmedia and AssetMetrix had to move fast. AssetMetrix developed a study showing that Windows 98 was still extensively deployed in enterprises, and offered help with migration. inmedia immediately got the story out to major IT trade publications.
The results
AssetMetrix received coverage in trade publications that led to a new business relationship with Microsoft whereby Microsoft will offer its Windows 98 users enterprise AssetMetrix’s service to help them migrate to Windows XP.
What our client said
“The media coverage inmedia generated for us was instrumental in securing this extraordinary partnership with Microsoft. We continue to be impressed with inmedia’s ability to go beyond mere buzz and to zero in on media coverage that serves our strategic business objectives.”
– Jeff Campbell, CEO, AssetMetrix
