inmedia Public Relations Inc.

December 16, 2010

Bulldog Awards 2011

Filed under: — admin @ 10:07 am

Links to all the materials we used in our ProDigits launch can be found below. Much of the media material was hosted on our client’s corporate website and on a high-speed FTP site in addition to being made available via email, as required, in response to individual media requirements.

Media kit

News releases

Backgrounders

Patient profiles

Photography

Video

Media coverage

Our best hit: December 14, 2009: It’s George Stephanopoulos’ first day as new anchor on ABC News’ “Good Morning America.” The program airs a four-minute segment by ABC News senior health and medical editor Dr. Richard Besser featuring a visit to ProDigits user Michael Bailey’s Atlanta home. During an in-studio portion afterwards, an estimated 4.6 million people watch Stephanopoulos shake hands with a demonstration ProDigits device operated by Besser. See the video.

Following are the hits generated in the first five days of the campaign. (Caution: There were more than 400 such hits, so this goes on at some considerable length!) They are grouped into North America, United Kingdom and Rest of the world and foreign language. Please note that in many cases, the link, while valid when we reported the hit to our client, no longer persists. We debated whether or not to include the broken-link entries in this list and in the end decided that not including them would fail to tell the whole story of the massive levels of coverage we achieved.

North America

United Kingdom

Rest of world and foreign language

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