inmedia Public Relations Inc.

April 13, 2008

Setting Objectives

Filed under: — admin @ 4:46 pm

If you don’t know where you’re going, how do you know when you get there?

How do you determine your PR program’s success?

How do you persuade management of the ROI on your PR budget?

How do you know whether you have had any impact on the key issues driving your markets?

By setting real, measurable objectives.

inmedia sets specific, detailed performance objectives for every ongoing program we conduct and key tactic we execute. We don’t just commit to producing a set body of deliverables. We actually establish targets for the amount and type of media and analyst coverage we expect to produce over the course of a program. At the end of the program — and periodically during its execution — we evaluate our performance against those targets and invite you to hold us accountable to them.

What kind of goals can you expect to set with inmedia? Some examples:

  • Per cent of penetration of Tier 1 media;
  • Level of representation your company has in industry issues (requires benchmarking, which we can also do); and
  • numbers of bylined articles, speaking opportunities or other specific goals achieved.

We are always actively seeking metrics and like to include new ones based on client feedback. Working with our clients, we can set some goals which most PR agencies would not consider, such as:

  • Increase in Web traffic;
  • Lead generation; and
  • Even sales and revenue targets.

See our Measurement section for more on how we determine the success of your programs. Review our Case Studies for examples of how inmedia uses measurement to demonstrate a return on our clients’ PR investment.

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Powered by WordPress