inmedia Public Relations Inc.

April 13, 2008

Measurement

Filed under: — admin @ 4:55 pm

It’s not just about the hits you got — it’s about the quality and impact of the coverage.

Our measurement of results goes beyond the mere thud value of a thick book of clippings on which so many agencies are focused. We report on the quantity of coverage as defined by the goals established at the onset of the program, but we also review other elements.

We evaluate the demographics of the audiences reached by the media coverage you received, and we analyze the content of that coverage to determine the various messages that were reported. This approach allows you to appreciate the true value of your media and analyst coverage by providing you with information not only on how much coverage you received, but also on who you reached with it, and what sort of messages were presented to that audience.

We also evaluate the impact of the program. Impact is your market’s reaction, which translates into Web hits, software downloads, requests for trials, sales leads and more. We have been able to make direct correlations with some of our clients between PR and these kinds of results. (See our Case Study section.)

At the end of a program inmedia provides a report on results based on each Set Objective.

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