inmedia Public Relations Inc.

May 20, 2008

Head hunter launches unique tool to double hiring effectiveness

Filed under: News — inmedia @ 9:07 am

http://peaksalesrecruiting.com/news/SalesRoleAnalyzer.php

May 15, 2008

Touch Bionics Acquires LIVINGSKIN

Filed under: News — inmedia @ 9:06 am

http://touchbionics.com/news2.php?section=10&newsid=31&site=/professionals.php

May 14, 2008

Easy glucose monitoring for diabetics, fresh drinking water from the ocean and robotics design for the masses compete for $10,000 prize

Filed under: News — inmedia @ 9:20 am

http://29017.vws.magma.ca/index.php/easy-glucose-monitoring/

May 13, 2008

Graham Technology becomes ciboodle

Filed under: News — inmedia @ 9:03 am

http://www.ciboodle.com/index.php?option=com_content&task=view&id=405&Itemid=306

May 11, 2008

Revving customer interest through media relations

Filed under: Case Studies — admin @ 8:07 am

The challenge

Scant weeks before a major tradeshow, Critical Telecom, a specialist in broadband technologies for the outside plant, needed a U.S. market launch.

What inmedia did

We immediately executed our classic Ramp-Up and Roll-OutTM launch exercise to rapidly gain traction with the key media and analyst influencers in the U.S. We developed complete media materials, identified and, under embargo, briefed the most important media and analyst targets, pitched every aspect of the story, and booked briefings with Tier 1 media and analysts going to the trade show.

The results

Our target U.S. business, financial and trade media and analyst firms covered the launch. The company had a great show, and sales activity and customer interest spiked.

What the client said

“inmedia’s knowledge and expertise in public relations were vital in making Critical Telecom’s debut and product launch a success. Even with an incredibly tight schedule, they delivered remarkable results”
– Tamra Benjamin, Director of Marketing, Critical Telecom

May 8, 2008

Creating valuable early traction for a start-up

Filed under: Case Studies — admin @ 8:19 am

The challenge

A leader in application virtualization, Trigence faced a common challenge for start-ups: How to generate media coverage for an exciting new technology before you have a customer willing to talk about it?

What inmedia did

Generating media coverage in enterprise IT publications without customer testimonials is tough. We executed a multi-faceted program that targeted analysts who did want to hear about Trigence’s cutting-edge technology and then we levered that analyst interest to secure bylined articles, speaking engagements and other exposure opportunities.

The results

Analysts took a strong interest in Trigence’s story, which helped generate media interest. Trigence spoke to investment and technology audiences, which broadened the coverage scope.

What the client said

“inmedia didn’t get stuck when we couldn’t offer up a lead customer who would speak to the media. They knuckled down and found us other ways to break our business and technology story.”
– Chuck Colford, co-founder and CEO, Trigence Corp.

May 7, 2008

Turning a company milestone into big industry news

Filed under: Case Studies — admin @ 8:21 am

The challenge

Quake Technologies, the market leader in 10 Gigabit Ethernet chips, wanted to alert the industry that it had just shipped its 100,000th chip. While this achievement was a very important milestone for the company, it fell short of the threshold news value of most of Quake’s trade media.

What inmedia did

Instead of announcing just the shipment milestone, we prompted media to investigate where 10 Gigabyte Ethernet chips were being deployed.

The result

Quake received superb media coverage that cemented the company’s positioning as the technology and market leader in an emerging market.

What our client said

“Though our announcement was a really big deal for us, it wasn’t enough to secure coverage in the media we were targeting. inmedia developed a newsworthy story out of our news and generated the media coverage we were looking for. This is the kind of value-added service we have come to expect from inmedia over the four years we have worked with them.”
– Carolyn Raab, Vice President of Marketing, Quake Technologies

May 6, 2008

Generating news when there are no announcements

Filed under: Case Studies — admin @ 3:24 pm

Generating news when there are no announcements

The challenge

With few newsworthy announcements to make, Whitehill Technologies Inc., a document composition and format transformation software company, still needed to sustain media interest and generate ongoing coverage.

What inmedia did

We executed a multi-faceted program for Whitehill that was not news release driven. We developed strong working relationships with target media and mined for opportunities to showcase Whitehill’s value proposition in ongoing coverage.

The result

Whitehill has been featured in insurance, legal, financial and software technology publications, positioning the company as a leader in its markets.

What the client said

“We selected inmedia over U.S. agencies because they had a proven track record of reaching key media in our primary U.S. marketplace. They approached our business with an enthusiasm and comprehensiveness that told us a lot about how they would represent us. In the nine months inmedia has been on the job, we have seen this approach deliver strategically meaningful media and analyst coverage in places we had not been able to reach before.”
– Jim Laffoley, Vice President of Marketing, Whitehill Technologies, Inc.

LochIsle launches web services platform for internet-connected door-lock system

Filed under: News — admin @ 9:00 am

http://www.lochisle.com/Newsroom/releases/LochIsle%20Release%20Final%20080506.pdf

Capitalizing on breaking news

Filed under: Case Studies — admin @ 8:26 am

The challenge

When Microsoft announced that it would be withdrawing support for its Windows 98 operating system, AssetMetrix, a service for PC inventory and asset analysis, saw an opportunity to showcase its abilities.

What inmedia did

To capitalize on a breaking news story, both inmedia and AssetMetrix had to move fast. AssetMetrix developed a study showing that Windows 98 was still extensively deployed in enterprises, and offered help with migration. inmedia immediately got the story out to major IT trade publications.

The results

AssetMetrix received coverage in trade publications that led to a new business relationship with Microsoft whereby Microsoft will offer its Windows 98 users enterprise AssetMetrix’s service to help them migrate to Windows XP.

What our client said

“The media coverage inmedia generated for us was instrumental in securing this extraordinary partnership with Microsoft. We continue to be impressed with inmedia’s ability to go beyond mere buzz and to zero in on media coverage that serves our strategic business objectives.”
– Jeff Campbell, CEO, AssetMetrix

Newer Posts »

Powered by WordPress