Determine what you want to say before you say it.

If you want real, meaningful coverage that establishes your desired position within your target audiences, we'll help you get it. But first, we need to clearly identify the messaging, issues and environment in which they will appear — and then package the stories for the media and analyst audiences.

This is not a cumbersome process but the result of a focused meeting based on of such materials as marketing plans, competitive set, and product and company information. We help develop factual messages and positioning by:

  • Reviewing current marketing communications efforts;
  • Defining issues in your space and the stance we wish
        to take for each;
  • Reviewing what positioning your competition is
        taking;     and
  • Determining what makes your story (or stories)
        relevant and unique.

    Whether it's a single news release or a full program, this simple step is essential since it affects the execution of your program and its success. When complete, we also have the tools in hand to Set Objectives for your PR program.

     

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    Fiona Hennessy, Director, Ottawa-Carleton District, Junior Achievement Eastern Ontario

    "Your media relations services benefited the Junior Achievement of Eastern Ontario region, but was of particular benefit to the Ottawa area as evidenced by the wealth of coverage received around numerous initiatives. The increased exposure and interest in Junior Achievement generated by your efforts has particularly helped in the critical areas of building investor confidence and attracting new funding and volunteers to the fold."