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How do you keep your story going?
What if you don't have any announcements to make for the next several months: how do you get coverage in your key publications? Do you let your competition take the lead in all of your industry's issues?
Typically, technology PR firms are very much focused on distributing specific news events about their clients. This news release-to-news release approach limits the extent to which a company can maintain a presence in the media during those quiet periods between newsworthy events.
At inmedia, we believe that it is important for companies to continue to generate media exposure whether they are currently engaged in specific newsworthy events or not. By maintaining a certain level of visibility with media and analysts, we can increase your market credibility and position you as a leader in your field.
This type of sustained media activity can be achieved in a number of ways, including:
Targeted story pitching based on a detailed calendar of
known editorial opportunities;
Regular informal contact with key editors and reporters to
stay abreast of unadvertised editorial opportunities; and
Monitoring for news events that directly, or indirectly,
relate to our clients' business and provide an opportunity
for coverage.
Review our Case Study to see how we've used sustained activities successfully for our clients.
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